Donald Trump may be one of the most transparently principled people ever to run for public office.

The real estate mogul has been telling us how to understand him for decades. We just weren't listening.

Mocking? Sure. Laughing? Yep. Listening? Nope.

But now that this man is poised to become a leader of the free world, it’s important to understand a few things:

Donald Trump is not a mastermind; he’s a salesman.
Donald Trump is not an evil genius; he's a rich real estate developer.